Techstep Brand Guide

Logo

Immediately you can see that the new ‘S’ has echoes of the human form in motion. Techstep is all about people, and specifically about setting people free to work smarter. The mark also clearly conveys the idea of continuous forward movement. This unbroken circle is there to represent the idea of both constant improvement and crucially, sustainability – a key element of the brand’s DNA.

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The new logomark intimates that Techstep empowers people to move forward into a more effective, more connected way. We are reminded that in business, we form crucial relationships and connections with our customers, colleagues and partners. By working together, we are changing the world of work through smarter mobile technology.

The theme of continuity is further represented by the fact that subconsciously, the form strongly resembles an infinity symbol.

The mark

The new Techstep ‘S’ has been created to reflect different aspects of the brand in a single form. It will appear as part of the brand name and also as a stand-alone device, adding flexibility to our new visual identity. Beyond these two uses, aspects of the mark can be used as graphic motifs across different media to give all Techstep communication a distinctive and unified feel.

The S is constructed from 3 separate shapes. The ring, which sits above and the two interconnecting pieces that make up the S.

Techstep logo

Logo

The mark

Variants

Usage

Guidance

Portfolio logos

SmartControl

SmartDevice

SmartWorks