Typography

Poppins is a new corner to a long tradition of Geometric sans serif typefaces. A modern classic if you like. Each letterform is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic balance. Many of the Latin glyphs (such as the ampersand) are more constructed and based on pure geometry, particularly circles.

And what’s more, Poppins is available on Google Fonts. 100% free and open source.

Poppins is available in numerous weights ranging from Extra Light all the way through to Black. Try to maintain a hierarchy when dealing with typography to ensure clarity and consistency. For instance if you use Bold for the main heading, pair that with Semi Bold for a sub heading. Body copy should always be set in Regular.

Poppins should always be used where possible. If you can’t access Google Fonts, then please use Helvetica or Arial as fallback.

A few handy tips to help you on your way…